Print Ads
The integrated part
The campaign branches out further to promote the love message.
Guerilla Ad
Manholes are covered with a golden metallic tin lid and heart-shaped cat paws leading up to it.
OOH – promotion
Purina cat food dispensers are installed in cubicles all over the city so the customers never run out of gourmet cat food for their cat.
Pre-rolls
Purina cat food dispensers are installed in cubicles all over the city so the customers never run out of gourmet cat food for their cat.
PR – Cooperation
Lastly, a kitty cam will stream live from the pet rescue home Second chance on interactive billboards to help cats without a home find one.
This is student work. Names, characters, brands, places and incidents either are products of the authors imagination or are used factiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental.This presentation is meant for educational purposes only.