To win a cat’s heart is almost impossible. Trading food for affection is as close as you might get, but you better make sure you use mighty fine food. To promote Purina Gourmet Gold Melting Heart; a mousse with a melting gelé heart inside, this campaign is all about love and proves that the way to a cat’s heart goes through its belly.

Client: Purina Gourmet
Services: Concept + Copy + Art


Love can further

Purina cat food dispensers are installed in cubicles all over the city so cat owners never run out of gourmet cat food for their cats. Manholes are covered with a golden metallic tin lid and heart-shaped cat paws leading up to it to.