360 Campaign

To win a cat’s heart is almost impossible. Trading food for affection is as close as you might get, but you better make sure you use mighty fine food. To promote Purina Gourmet Gold Melting Heart; a mousse with a melting gelé heart inside, this campaign is all about love and proves that the way to a cat’s heart goes through its belly.

Client: Purina Gourmet
Services: Concept + Copy + Art

Print Ads

The integrated part

The campaign branches out further to promote the love message.

Guerilla Ad

Manholes are covered with a golden metallic tin lid and heart-shaped cat paws leading up to it.

OOH – promotion

Purina cat food dispensers are installed in cubicles all over the city so the customers never run out of gourmet cat food for their cat.

Pre-rolls

Purina cat food dispensers are installed in cubicles all over the city so the customers never run out of gourmet cat food for their cat.

PR – Cooperation

Lastly, a kitty cam will stream live from the pet rescue home Second chance on interactive billboards to help cats without a home find one.