Different kinds of sports appeal to different kinds of people and there is more to sports out there than soccer, American football, and basketball. Under armour is a supporter of a diversity of sports and encourage you to create your own sport! Mix it up and think outside the court! How would you score on a basketball court with a soccer ball? Or have more than one basketball in the game at the same time? Switch it up and join the competition of introducing new sports to the arena.
Interactive Billboards where to vote for
the favorite new invented sport.
Top choices will be played at the
Under Armour Arena.
The event will be streamed live on
social media channels.
This is student work. Names, characters, brands, places and incidents either are products of the authors imagination or are used factiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental.This presentation is meant for educational purposes only.
