Different kinds of sports appeal to different kinds of people and there is more to sports out there than soccer, American football, and basketball. Under armour is a supporter of a diversity of sports and encourage you to create your own sport! Mix it up and think outside the court! How would you score on a basketball court with a soccer ball? Or have more than one basketball in the game at the same time? Switch it up and join the competition of introducing new sports to the arena.

Client: Under Armour
Services: Concept + Art Direction + Copy

Log in

Set your rules

Order your gear

Join the competition

OOH Promotion

Interactive Billboards where to vote for
the favorite new invented sport.



Top choices will be played at the
Under Armour Arena.

Social Media

The event will be streamed live on
social media channels.