”I am the playoffs, I am a Celtic” so goes Boston Celtics motto which is why this rebranding is infused by their Celtic heritage, a play on three shades of green with a touch of gold. The logo is merged with the symbol of a ball in a basket together with the Celtic knot representing the strength of the Celtics. The rebranding is presented as a poster and folder, all in one.
This is student work. Names, characters, brands, places and incidents either are products of the authors imagination or are used factiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental.This presentation is meant for educational purposes only.