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”I am the playoffs, I am a Celtic” so goes Boston Celtics motto which is why this rebranding is infused by their Celtic heritage, a play on three shades of green with a touch of gold. The logo is merged with the symbol of a ball in a basket together with the Celtic knot representing the strength of the Celtics. The rebranding is presented as a poster and folder, all in one.

Client: NBA Boston Celtics
Services: Branding

I am the Playoffs, I am the Celtic

Rebranding for Boston Celtics

Logos before and after