BK: King Junior

As we all know, anticipation is the greatest joy Even for children who have just found out that they are going to eat at Burger King. That’s why we show exactly THE moment when the child’s joy breaks out. The exuberant joy of all kinds of kids. How they cheer with their eyes wide open and their hands in the air. Jumping in the air with joy. Or rolling wildly on the floor. In short: pure childlike joy. In the moving image, we rely on the power of effective slow motion situations. In print, we focus on capturing the brief moment.

This is that moment when you tell them there’s a King Jr Meal. Created together with Creative Director Matts Kadlubsky.